Abstract: THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE
This research aims to evaluate the influence of marketing policies on brand performance. Objectives include identifying effective marketing policies, assessing their impact on brand recognition and loyalty, and examining their role in driving sales growth. A survey design is chosen for its ability to capture a wide range of data from different market segments. The sample size, determined using Taro Yamane's formula, includes 360 participants, ensuring a 5% margin of error. The study focuses on the retail sector in Lagos, a key area for marketing activities. The reliability coefficient score for the survey is 0.88, indicating high reliability. Findings indicate that well-crafted marketing policies significantly enhance brand performance by improving recognition and customer loyalty. The study recommends that businesses should develop dynamic marketing strategies to adapt to changing consumer preferences and market conditions.
ABSTRACT
The purpose of this study is to improve the productivity of the Kusalla reservoir towards a sustainable domestic water supply an...
STATEMENT OF THE PROBLEM
The problem is security. The password method used in almost all commercial ope...
Abstract: This study examines the impact of outdoor playgrounds in enhancing early childhood developmen...
ABSTRACT
This research work was designed to find out the effect of poverty on the academic performa...
The paper presents an economic analysis of vegetable production production in Ukwu...
ABSTRACT
The broad aim of this study is to assess the effect of ICT on Coivid-19 health education...
BACKGROUND OF THE STUDY
Job satisfaction is an attitude that arises from the balance and summation of n...
ABSTRACT
This research presents the “Optimization Studies of Process Parameters for the Adsorption of Copper and Arsenic Ions from...
Abstract:- It has been recognized that effective medical record documentation is affected by prevailing...
ABSTRACT
The study examined the Influence of Animation Cartoons on Social Behaviour of Primary School Pupils in Kaduna Metropolis, Kaduna...