Abstract: THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE
This research aims to evaluate the influence of marketing policies on brand performance. Objectives include identifying effective marketing policies, assessing their impact on brand recognition and loyalty, and examining their role in driving sales growth. A survey design is chosen for its ability to capture a wide range of data from different market segments. The sample size, determined using Taro Yamane's formula, includes 360 participants, ensuring a 5% margin of error. The study focuses on the retail sector in Lagos, a key area for marketing activities. The reliability coefficient score for the survey is 0.88, indicating high reliability. Findings indicate that well-crafted marketing policies significantly enhance brand performance by improving recognition and customer loyalty. The study recommends that businesses should develop dynamic marketing strategies to adapt to changing consumer preferences and market conditions.
ABSTRACT
This topic is a study on the Impact of Advertising on Business Profitability (A case study of...
EXCERPT FROM THE STUDY
According to Hill (2003) child abuse is a social phenomenon which cannot be precisely define...
ABSTRACT
Pesticides are widely used all over the world, especially in agricultural sectors to increase...
BACKGROUND OF THE STUDY
In the world today, transportation which is the conveyance of goods and passeng...
ABSTRACT
Crinum zeylanicum is a medicinal plant used in folk medicine for management of general debility, infantile seizures and pain. So...
Abstract
The aim of the study was to analyze the impact of social media performance [A study of student...
Abstract
In this study, our focus was to carryout a critical analysis on effect of television adv...
ABSTRACT
The major purpose of this research is to find out the causes of conflict between Secretaries and Bosses in Anam...
Background Of The Study
Infections and diseases are one of the most significant issues that might arise...
ABSTRACT
The purpose of this study was to investigate the relationship between ICT and performance of the health care facilities. T...