0704-883-0675     |      dataprojectng@gmail.com

THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

Abstract: THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE

This research aims to evaluate the influence of marketing policies on brand performance. Objectives include identifying effective marketing policies, assessing their impact on brand recognition and loyalty, and examining their role in driving sales growth. A survey design is chosen for its ability to capture a wide range of data from different market segments. The sample size, determined using Taro Yamane's formula, includes 360 participants, ensuring a 5% margin of error. The study focuses on the retail sector in Lagos, a key area for marketing activities. The reliability coefficient score for the survey is 0.88, indicating high reliability. Findings indicate that well-crafted marketing policies significantly enhance brand performance by improving recognition and customer loyalty. The study recommends that businesses should develop dynamic marketing strategies to adapt to changing consumer preferences and market conditions.





Related Project Materials

THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY

ABSTRACT

This topic is a study on the Impact of Advertising on Business Profitability (A case study of...

Read more
IMPACT OF CHILD ABUSE ON THE PARENTS AND THE PUBLIC

EXCERPT FROM THE STUDY

According to Hill (2003) child abuse is a social phenomenon which cannot be precisely define...

Read more
IN VIVO TOXICOLOGICAL ASSESSMENT OF WATER SAMPLES FROM THREE FARM SETTLEMENTS IN Allium cepa AND Drosophila melanogaster

ABSTRACT

Pesticides are widely used all over the world, especially in agricultural sectors to increase...

Read more
STATISTICAL ANALYSIS OF ROAD ACCIDENTS (A CASE IN ENUGU STATE FROM 1993 TO 2000)

BACKGROUND OF THE STUDY

In the world today, transportation which is the conveyance of goods and passeng...

Read more
SOME NEUROPHARMACOLOGICAL STUDIES OF EXTRACT AND FRACTIONS OF CRINUM ZEYLANICUM(L.) (AMARYLLIDACEAE)BULB IN LABORATORY ANIMALS

ABSTRACT

Crinum zeylanicum is a medicinal plant used in folk medicine for management of general debility, infantile seizures and pain. So...

Read more
IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE

Abstract

 

The aim of the study was to analyze the impact of social media performance [A study of student...

Read more
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER BUYING HABIT (A STUDY OF PZ PLC IN ILARO)

Abstract

In this study, our focus was to carryout a critical analysis on effect of television adv...

Read more
CAUSES OF CONFLICT BETWEEN SECRETARIES AND BOSSES IN ANAMBRA STATE OWNED ESTABLISHMENT (AHOCOL COMPANY AWKA)

ABSTRACT

The major purpose of this research is to find out the causes of conflict between Secretaries and Bosses in Anam...

Read more
ASSESSMENT OF OCCUPATIONAL HEALTH AND SAFETY RISK IN LUTH, IDI ARABA

Background Of The Study

Infections and diseases are one of the most significant issues that might arise...

Read more
INFORMATION TECHNOLOGY AND SERVICE DELIVERY IN NIGERIA

ABSTRACT

 The purpose of this study was to investigate the relationship between ICT and performance of the health care facilities. T...

Read more
Share this page with your friends




whatsapp